As Autumn begins to show its colours we're reminded of the fun of Easter egg hunts and chocolates of all shapes and sizes.

This season we'd like to help you put the fun back into your online business! So we've included information below on new products, website updates, Search Engine Optimisation & customer stories to motivate you in your endeavors.

Congratulations to our recent refund draw winner David Van Der Leden of arahurapounamu.co.nz.

The Freeparking Team

By popular demand Freeparking is pleased to offer customers Virtual Private Servers (VPS). Customers now have the option of choosing a VPS plan to fill the gap in between shared and dedicated hosting. VPS is ideally suited for software/web developers who need to host multiple sites and have experience with hosting. Plans are payable on a monthly basis offering benefits such as unlimited e-mail and national traffic. As an added bonus all VPS orders placed before 31^st of May will be entered to win 1 of 5 must-have USB Swiss Army knives! Get in the fast lane today with VPS!

We listen to what you have to say and as a result have started updating the Freeparking site to make your overall experience easier. You'll notice that we've simplified the homepage: decreased the amount of text to allow easier navigation, added a special community section to give you access to important information, and will now have a bi-monthly promotion where customers can enter to win the latest prizes.

In addition we've updated the hosting and domain pages to offer more options for your online business. We appreciate your feedback and will continue to work towards providing you with the latest products and service in the industry.

Have you ever thought of doing business in Australia? Freeparking now gives you the opportunity to tap into the Australian market through .au domains. No longer do Kiwis have to sit back and watch Aussies make money from afar. With an Australian domain you can get up close and personal with Australian consumers 24/7.

You can simply redirect your Australian domain to your New Zealand website and start your campaign to the Australian market. Australian domains are secured for 2 years at $79.90 ($3.33/mo) and like all domains at Freeparking come with a free single page site using SiteBuilder and free URL redirection.

Search Engine Optimisation (SEO) is the process of improving your site's rankings in search engines such as Google, Yahoo! and MSN. The goal is to be listed near the top of the results when someone does a search for your product or service. The secret of SEO is working within search engine's criteria and anticipating what visitors might search for and matching that to your site content. Search engines crawl the internet looking for results that match any given search. So if you have similar content/key words in strategic positions within your website, search engines will pick that up and rank you accordingly when people do a search. SEO should be a consideration for anyone with a website and for best results conducted regularly. Below are some SEO tips:

• Develop a quality site plan before you begin your site.
• Know your competition. Look at what keywords they are using.
• Include key search words in your copy, titles and any file names.
• Give each page a focus related to your key words and maintain this focus.
• Get your site on as many directories as possible and linked on quality sites.
• Make sure your site is accessible - search engine bots are like blind users.

Online stores are on the rise and Mr. Reeves of www.phonestuff.co.nz knows how to find a niche market and be a successful online business owner. Reeves started PhoneStuff in 2003 when he saw the opportunity to provide a full range of phone accessory products and it's grown ever since.

"Stores seemed to focus on Mobile Phones, and left customers with little selection for accessories," he explained. "We set up a good supply of quality batteries, cables, chargers, and other accessories and we get regular referral business as a result of our selection and service."

When deciding how the business would operate Reeves said it seemed natural to base it online to allow people to browse and buy 24 hours a day. A colleague involved in web site development referred him to Freeparking and they were keen to help with the setup and provided many hours of assistance as he built the site.

"With web site marketing, the key is getting your target customer to your site. There are plenty of tools available to assist with this, and time spent on Search Engine campaigns deliver the best rewards."